The Oracle: Driving Footfall
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OBJECTIVE
Engage with The Oracle’s target audience through generating awareness of the centre’s Fresh Food Festival and drive attendance at the event.
STRATEGY
- Promote activities happening at the event- farmers’ market, demos from celebrity chefs & live music
- Interviews with celebrity chefs
- Media drops- hampers of produce from the farmers’ market delivered to local media
- News stories- staggered announcements about different aspects of the event
RESULTS
- Increase in footfall and dwell time -plus large attendance at the demos
- Event covered extensively by all local and regional media- 35 pieces of coverage
- Over £58,000 worth of media coverage (AVE)
- Over 1 million opportunities to see and hear
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