The Oracle: Celebrity Endorsement
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OBJECTIVE
Engage with The Oracle’s target audience through generating awareness of the centre’s Fresh Food Festival and drive attendance at the event.
STRATEGY
- Position The Oracle as a leading fashion and style destination
- Utilise Lisa Snowdon as the face of the event and spokeswoman with clear fashion and style credentials
- Use the event as a launch pad for a year’s programme of events in celebration of The Oracle’s 10th anniversary
RESULTS
- Increase in footfall plus large attendance at fashion shows
- Retailers reported boost in sales on catwalk items
- Event attended by all local media and several national photo agencies
- Over £20,000 worth of media coverage (AVE) achieved
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