RNLI: Public Awareness Project
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OBJECTIVE
Support the RNLI’s summer Beachwise campaign to raise awareness of the importance of swimming on beaches
patrolled by lifeguards
STRATEGY
- Organised and managed media launch event
- Targeted national, consumer and specialist media
- Utilised national statistics and case studies to drive coverage throughout the summer
RESULTS
MTPR arranged:
- Launch coverage included live broadcasts from the beach on BBC Breakfast, BBC News 24 and BBC South
- Trade coverage
- Consumer coverage including case study coverage in My Weekly
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