The SUBWAY® Chain: Driving Franchise Sales
|
OBJECTIVE
Raise awareness of the franchise opportunities available with the SUBWAY® chain and drive sales leads.
STRATEGY
- Manage tour of national print and broadcast media with SUBWAY® founder and CEO, Fred DeLuca
- Use hook of SUBWAY® overtaking the number of McDonald’s stores
- Extend the media coverage through regional campaign highlighting individual franchisees
RESULTS
- 90 pieces of coverage
- TV, radio, national and regional newspapers, online and trade
- 11 face-to-face media interviews
- 36% increase in franchise enquiries
|
|
|