UKSA: Profile Building Campaign
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OBJECTIVE
To raise the profile of UKSA as a charity as well as reinforcing its position as a leading maritime training organisation
STRATEGY
- Targeted national, consumer and marine media with relevant news stories promoting charitable offering and training ability
- Utilised case studies to drive coverage and bring the company to life
- Supported company re-branding exercise
RESULTS
- Four features in the Financial Times profiling training opportunities
- Interview with CEO in leading charity magazine, Third Sector
- Targeted coverage across trade and regional media
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